Performance Creative Strategist · Available for Work

ADS THAT SELL.
NOT JUST
SCROLL.

I design performance-driven ad creatives and motion content for e-commerce brands, combining AI-powered production, hook-first strategy, and data analysis to scale D2C campaigns from test to 7-figure spend.

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Brands I've Worked With

Moérie Beauty · Kilo Health · Orbio · FPRO · Mansome · You&Oil · Matsato · Enance · Colonbroom · Moérie Beauty · Kilo Health · Orbio · FPRO · Mansome · You&Oil · Matsato · Enance · Colonbroom ·
Rokas Stanelis
About Me

The Person Behind the Ads

I'm Rokas, a Performance Creative Strategist based in Kaunas, Lithuania. For the past 4+ years I've been building and producing video ads primarily for Meta, while occasionally tackling other platforms. I genuinely enjoy crafting engaging storylines and creatives that feel native to the feed, and actually convert.

I'm a big believer in AI. I stay on top of the latest tools and integrate them wherever they add real value, without overdoing it. I also keep a close eye on e-commerce trends to make sure my work stays sharp and ahead of the curve.

Niches I've worked in

Beauty Health Supplements Grooming Car Warranties VPNs Apps Lifestyle Consumer Goods

What I Offer

✍

Creative Briefs & Strategy

Hook frameworks, angle research, USP identification, the strategic foundation before any creative goes live.

🎬

Video Ad Production

Short-form performance video ads built for Meta, scripted, edited, and optimised for feed-native engagement.

🎨

Image Ad Production

Static and motion-enhanced image ads designed to stop the scroll and push to conversion.

🤖

AI Testimonial Ads

AI-generated testimonial creatives that look authentic, scale fast, and cut production costs significantly.

📦

Product Demonstrations

Clean, compelling product demo videos that show the benefit clearly, the format that consistently drives purchase intent.

Portfolio

Ad Creatives That Convert

Organized by hook strategy, each backed by real performance data.

⚡

Conversion-First Ads

4 ads
▶
Consumer Goods

"I can't buy a Ferrari, but I can buy this cool knife."

5.8% CTR
72% Hook Rate
▶
Beauty

"It's finally time to get what you've wanted, with a real discount."

4.3% CTR
63% Hook Rate
▶
Beauty

"When you wait 3 months to buy Moérie on sale and you realize you've lost 3 months of hair growth."

6.2% CTR
71% Hook Rate
▶
VPN

"Okay, here's the deal, this is how to get NordVPN in 10 seconds."

5.1% CTR
67% Hook Rate
🎬

Story-Driven Ads

4 ads
▶
Beauty

"They won't say it on camera, but behind the scenes? They're all using this."

7.4% CTR
78% Hook Rate
▶
Consumer Goods

"I don't usually get scared, but this one time in the favela..."

5.6% CTR
66% Hook Rate
▶
Sports

"Other players are starting to notice their skills. The secret? FPRO."

4.8% CTR
69% Hook Rate
▶
Health

"She lost 20 pounds on a weight loss injection..."

6.9% CTR
74% Hook Rate
🤖

AI UGC & Testimonial Ads

4 ads
▶
Health

"This is how I fixed my hair loss at home..."

8.3% CTR
84% Hook Rate
▶
Beauty

"Been using the You&Oil Balancing Serum recently..."

6.7% CTR
77% Hook Rate
▶
Lifestyle

"I've tried a few fitness trackers over the years, but the Hume Health Band is on a different level..."

9.7% CTR
87% Hook Rate
▶
Beauty

"Okay I need to talk about this Glossier Lip Glaze because I am obsessed..."

7.1% CTR
80% Hook Rate
How I Work

The Process

A proven four-step system built around speed, AI-powered production, and data, from brief to scaling winner.

01

Research & Brief

Deep analysis of your brand, audience, competitors, and top-performing creatives in the niche. Output is a detailed creative brief with clear angles, hooks, and USP priorities.

→
02

AI-Powered Production

Rapid creative production using After Effects, Premiere Pro, Midjourney, Stable Diffusion, Sora, and Kling, delivering high-quality ad assets faster without sacrificing output quality.

→
03

Hook & Format Testing

Structured testing matrix isolating hook, format, and USP variables across Meta and TikTok. Identifies winning creatives within the first two weeks of launch.

→
04

Analyse & Scale

Data-driven optimisation, cutting losers fast and scaling winners systematically. Continuous iteration keeps creatives fresh and ROAS climbing as spend grows.

By the Numbers

Results Speak

0
+
Ad Creatives Produced
0
yr+
Industry Experience
0
-Fig
Ad Spends Scaled
0
+
Brands Worked With
Testimonials

What Clients Say

"We've worked with a lot of freelance creatives over the years. What set Rokas apart was how seriously he took the strategy side, he wasn't just executing briefs, he was thinking about the angle, the audience, the scroll behaviour. Our Meta performance improved noticeably within the first month."

MJ

Marta Johansson

CMO · Beauty Brand

"Rokas has a rare ability to combine creative instinct with data logic. He came in with hook concepts that were genuinely fresh, and most held up in testing. Turnaround was fast and he rarely needed much back-and-forth to nail the brief. Exactly what a performance team needs."

LB

Lukas Bergmann

Head of Performance Creative · Health & Supplements

"Solid communicator, fast output, and he actually understands paid media, not just the creative side. The AI testimonial formats he brought in were surprisingly authentic-looking. Would bring him back for the next brand without hesitation."

TE

Tomas Eriksen

Performance Creative Lead · DTC Brand

Get In Touch

Ready to Scale?

Whether you need a full creative strategy, motion production, or an AI-powered workflow, let's talk about what's possible for your brand.

✉ rokas.stanelis@gmail.com in linkedin.com/in/rokas-stanelis 📞 +370 675 02950

Free 30-min strategy call

Let's audit your ads together.

Book on Calendly →

No commitment. No fluff. Just clarity.